While e-commerce platforms continue to grow, connecting with prospective sellers has become a priority for platforms seeking to expand their reach and drive engagement. This major e-commerce platform campaign looked to achieve a more efficient click-thru-rate and increase qualified site (QSV) rate.
The campaign leveraged Proximic by Comscore’s custom ID-free Predictive Audiences built from search terms related to selling on their platform.
The campaign was monitored against the brand's benchmarks for display and video campaigns.
The goals of the campaign were to achieve a more efficient click-thru-rate (CTR) and increase qualified site visits (QSV) rate.
Proximic’s custom search term Predictive Audiences drove a 45% higher CTR and 50% higher qualified site visit (QSV) rate than the e-commerce brand’s benchmark for display and video campaigns.