To drive movie watchers to their streaming service, a leading CTV streaming service utilized a campaign utilizing Proximic by Comscore's ID-Free content targeting backed by Proximic's AI-powered contextual engine. This campaign looked to drive brand awareness and consideration lift among streamers compared to benchmarks.
The campaign leveraged Proximic by Comscore’s ID-free content targeting segments.
The campaign was monitored against the brand's benchmarks.
The goal of the campaign was to drive significant brand awareness and consideration lift among streamers.
Proximic by Comscore’s ID-free content targeting drove significant brand awareness and consideration lift among streamers compared to benchmarks.