The Solution
The campaign leveraged Proximic by Comscore’s ID-free Predictive Audiences and content targeting.
The campaign was monitored against the CPG brand's benchmarks.
The goal of the campaign was to increase product consideration.
To promote their new health drink, a leading health and nutrition CPG brand used Proximic by Comscore's innovative ID-Free Audiences, combining Predictive Audiences and Content Targeting strategies. This campaign looked to increase product consideration.
The campaign leveraged Proximic by Comscore’s ID-free Predictive Audiences and content targeting.
The campaign was monitored against the CPG brand's benchmarks.
The goal of the campaign was to increase product consideration.
Proximic by Comscore's ID-free targeting drove significantly increased product consideration compared to the CPG brand’s benchmarks.