As access to demographic data, including age and gender, becomes more restricted, advertisers are exploring new solutions to connect with Gen Z audiences while respecting privacy regulations. This brand campaign aimed to determine the best targeting strategy to maximize audience reach against the campaign's target demographic.
The brand activated Proximic by Comscore's ID-Free Gen Z Predictive Audience for a display campaign.
The campaign was monitored and compared with other competitor ID-based Gen Z audiences.
The goal of the campaign was to determine the best targeting strategy to maximize campaign reach against the target demographic.
Proximic by Comscore’s ID-Free Gen Z Predictive Audience reached an incremental 146% impressions compared to standard, ID-based Gen Z targeting