- 26 octobre 2020

TV Must Embrace Digital-Style Buying

Nicolle Pangis, CEO of Ampersand – the initiative of Comcast, Cox and Charter designed to make the buying of addressable TV easier, sat down for a video interview with Beet.TV after the group launched a new tool for that.

Can a “GRP” transform into a “CTR”? The evolution of TV metrics may not be so, well, linear – but Nicolle Pangis believes that television must quickly learn to speak digital’s language if it is to truly benefit from the connected TV opportunity.

TV Must Embrace Digital-Style Buying_ Ampersand's Pangis
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      This video is part of 'Advancing Toward a Common TV Measurement Currency', a Beet.TV leadership series presented by Comscore. For more videos from the series, please visit this page.