- 13 juin 2016

Effectiveness of Online Advertising

Intervenant: Fabrizio Angelini, CEO Sensemakers and representative for Comscore Italy

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How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for Comscore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact.

Key topics reviewed during this session:

  • The incidence of ad blocking on the current Italian digital advertising landscape.
  • How the presence of invalid traffic in any of your metrics impacts everything
  • How can you ensure clean ad delivery, ensuring that your ads are being seen by your target audience, in a brand safe environment.

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