- 1 mai 2015

Hispanic Online

Jason Fieweger
Jason Fieweger
Manager, Client Insights

Each month Comscore creates a Data Insight presentation on a different topic in digital. In this May 2015 edition, the topic is "Hispanic Online".

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How can you reach the Hispanic market ONLINE?

  • On average, the Hispanic market is younger and is spending more time online than the total online population.
  • Hispanics are heavy mobile users, both app and browser, and on smartphones and tablets! Mobile users and minutes continue to grow.
  • Hispanic mobile users are more likely to interact with content through SMS.
  • Music and multimedia apps are a great place to reach your Hispanic consumer.