As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world.
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On May 8, 2014 in New York City, speakers from Comscore, Spark SMG and the Coalition for Innovative Media Measurement discussed the issues surrounding cross-screen measurement as well as the “Total Video” vision for the future.
The principles of our Total Video approach to cross-media measurement include: