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This presentation covers how consumers are using traditional PCs, as well as smartphones and tablets, to access information, apps and financial information and are making purchases in ever changing ways. We will also share how the connected device landscape has changed over the last 12 months and provide insights into what could be changing in the future.
Key takeaways from the presentation include:
The Digital Omnivore has emerged.
Successful Multi-Platform Marketing can mean the difference between realizing valuable opportunities vs. suffering damaging consequences.
Device and platform differences require careful planning – there is no one-size-fits-all solution.