- 30 novembre 2010

State of the Internet in Argentina

Intervenant: Sebastian Yoffe, Country Manager Argentina & Uruguay

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The presentation provides an overview of the global web, accompanied by a thorough analysis of online usage in Argentina.

The presentation covers such topics as:

  • Internet Audience and growth: an overview by region and country.
  • How much and what type of content do Argentines consume, what brands capture traffic and audience engagement
  • What are the key applications used to communicate online
  • How consumers engage with search, social networking, and entertainment online
  • Specific insight into news, information and retail categories and subcategories.