- 2 avril 2009

Global Expansion Opportunities in Canada, Attracting Worldwide Audiences

Intervenant: Bryan Segal

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In today’s economic environment, becoming more sophisticated about identifying new market opportunities is critical. As an advertiser, agency, or publisher, understanding the Canadian market to attract new audiences and niche markets can be an important step in achieving economic success in 2009.

Bryan Segal, Vice President, Canada, highlights how Comscore can help you identify opportunities in Canada, and how Canadians use the web compared to the worldwide stage:

  • Understanding how Canadian traffic behavior and categories rank
  • How Canadians are using the Social Networks, Video, Search, and many other content categories
  • Understand the strength of Canadian content across the world
  • Targeting advertising to international locations
  • How does the online behavior in Canada differ from the markets I am currently operating in?