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Already available in the U.K. and soon to be released in France and Germany, Comscore Ad Metrix is the only service of its kind to provide advertisers and publishers with comprehensive insights into actual display ad views online, and the ability to attribute this behaviour to exposed individuals.
During this one hour webinar, Ciaran O'Sullivan provides you with an overview of how Ad Metrix works, along with an introduction to some of the key enhancements we have introduced to this service in recent months.
This session addresses key questions related to display advertising: