The NAB Show brings together decision-makers in broadcast, media and entertainment to exchange valuable insights, cutting-edge tools, and innovative technologies that enable storytelling at scale. Discussions will focus on emerging trends across artificial intelligence, the creator economy, sports, streaming/OTT and cloud virtualization, all in one place.
Local Revolution: How Disruption is Building a New Era of Measurement
April 8, 2025 - Musigny Room, Lower Convention Promenade, Wynn Las Vegas
Where to next in the fast-evolving landscape of currency in media and advertising? As data-driven solutions disrupt traditional models, this session moderated by Comscore’s Frank Friedman explores the next frontier of measurement, reimagining what’s possible by transforming the local blueprint. From programmatic to personalized ad buys, to the explosion of sports in local broadcasting and the strategies shaping the future of currency, learn what it means for the next generation of broadcasters and advertisers.
RSVP to join us for this panel session from 4pm and Happy Hour drinks until 7pm.
For more details visit https://cloud.e.nabshow.com/2025/