Microsoft Sites Ranks as Most-Visited Online Property in Mexico, Facebook.com Triples in Size

Instant Messengers Account for 1 in 4 Minutes Spent Online in Mexico

Mexico City, 31 August 2010 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations and content categories in Mexico based on data from its Comscore MMX service. The study found that Mexico’s Internet population grew 21 percent in the past year as 16.5 million visitors age 15 and older visited an online destination from a home or work location in July 2010. Microsoft Sites topped the list as the most-visited Internet property with 16.2 million visitors, reaching nearly the entire Internet population in Mexico. The study also found that Mexicans spent more than 60 percent of their time online on communication and entertainment sites, led by Instant Messenger sites which accounted for more than 25 percent of total time spent online.

“Mexico’s Internet landscape continues to flourish as one of the fastest-growing markets in the world,” said Iván Marchant, Comscore country manager for Mexico. “In this dynamic digital environment, advertisers and publishers have the opportunity to reach and engage new audiences that are increasingly turning to the Internet as a source of information, entertainment and communication in their daily lives.”

Microsoft and Google Lead Market

16.5 million people went online in July, an increase of 21 percent from the previous year. Microsoft Sites led as the most-visited destination with 16.2 million visitors (up 31 percent), followed by Google Sites with 15.2 million visitors (up 27 percent). Popular social networking site Facebook.com ranked as the #3 destination, growing more than 200 percent to 11.6 million visitors, becoming the largest social network in the country.

*Excludes visitation from public computers such as Internet cafes or
access from mobile phones or PDAs.

Communication and Entertainment Combine for 60 Percent of Time Online in Mexico

An analysis of Mexicans’ online engagement revealed that Instant Messengers captured the largest share of time spent at 26.8 percent of total minutes, with Windows Live Messenger ranking as the most-visited Instant Messenger destination in the country. At 13.1 percent share of time spent, Entertainment Sites captured the second largest share of overall minutes led by YouTube.com, while Social Networking accounted for 12.7 percent of total Internet time, led by Facebook.com.

*Excludes visitation from public computers such as Internet cafes or access
from mobile phones or PDAs.

For a more detailed view of recent Internet trends in Mexico, please download a complimentary copy of the State of the Internet with a Focus on Mexico at:
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/State_of_the_Internet_with_a_Focus_on_Mexico_and_Latin_America

About Comscore
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