RESTON, VA, November 21, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the search marketplace. Among core search engines in October 2007, Google Sites remained the top search property with more than 6.1 billion core searches conducted, representing a 58.5 percent share of the search market. October was a strong month for overall search activity, as each of the five core search engines achieved at least 5 percent growth in the number of searches conducted.
October U.S. Core Search Rankings
In October, Google Sites increased its lead atop the core search ranking with 58.5 percent of U.S. searches, gaining 1.5 share points versus the previous month. Yahoo! Sites ranked second with 22.9 percent, followed by Microsoft Sites (9.7 percent), Ask Network (4.7 percent) and Time Warner Network (4.2 percent).
Comscore Core Search Report*October 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Sep - 07
Oct -07
Point Change Oct-07 vs. Sep-07
Total Core Search
100.0%
0.0
Google Sites
57.0%
58.5%
1.5
Yahoo! Sites
23.7%
22.9%
-0.8
Microsoft Sites
10.3%
9.7%
-0.6
Ask Network
4.7%
Time Warner Network
4.3%
4.2%
-0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
In October, Americans conducted 10.5 billion searches at the core search engines, marking a 12-percent increase versus September. More than 6.1 billion core searches were conducted at Google Sites during the month (up 15 percent), while Yahoo! Sites recorded 2.4 billion (up 8 percent). All core search engines posted solid gains in search query volume in October.
Search Queries (MM)
Sep-07
Oct-07
Percent Change Oct-07 vs. Sep-07
9,400
10,512
11.8%
5,356
6,151
14.8%
2,227
2,405
8.0%
969
1,023
5.6%
444
491
10.7%
405
443
9.4%
October U.S. Expanded Search Rankings
In the October 2007 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led the pack with approximately 7.5 billion searches. Yahoo! Sites ranked second with nearly 2.6 billion searches, followed by Microsoft Sites (1 billion), Time Warner Network (905 million) and Ask Network (493 million). Ask.com saw particularly strong growth, gaining nearly 23 percent in search query volume versus September, while Facebook.com entered the ranking at number 9 with 152 million searches.
Comscore Expanded Search Query ReportOctober 2007Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
13,018
14,457
11.1%
6,593
7,468
13.3%
Google
5,388
6,184
YouTube/All Other
1,205
1,284
6.5%
2,381
2,577
8.2%
Yahoo!
2,346
2,538
All Other
35
39
11.4%
999
1,044
4.5%
MSN-Windows Live
966
1,007
Microsoft/All Other
33
37
12.1%
843
905
7.4%
AOL
397
433
9.1%
Mapquest/All Other
446
472
5.8%
445
493
10.8%
Ask.com
226
277
22.6%
MyWebSearch.com/ All Other
219
216
-1.4%
Fox Interactive Media
492
483
-1.8%
MySpace
475
-1.7%
9
8
-11.1%
eBay
6.1%
Craigslist.org
197
214
8.6%
Facebook.com
N/A
152
Amazon Sites
138
146
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contactComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com