News Sites See Growth Amid Payoff Scandal Baseball and Boxing Championships Drive Traffic to Sports Sites
Tokyo, Japan, November 28, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its October rankings of the most visited and fastest growing Internet properties in Japan based on data from its Comscore World Metrix service. In October, nearly 54 million Japanese accessed the Internet, with Yahoo! Sites maintaining its position as the most-visited property.
Top 10 Properties for OctoberYahoo! Sites remained the top-ranked property in Japan with 41.3 million visitors, followed by Google Sites with 31.7 million visitors and Microsoft Sites with 29.4 million visitors.
“Yahoo! maintains its hold on the Japanese Internet market,” said Maru Sato, Managing Director of Comscore Japan. “Their sites reach nearly 77 percent of the total Internet audience in Japan.”
Top 10 Properties by Japanese Unique Visitors, Age 15+*October 2007 Total Japan – Home and Work Locations**Source: Comscore World Metrix
Total Unique Visitors (000)
Oct-2007
Total Internet : Total Audience
53,957
Yahoo! Sites
41,343
Google Sites
31,679
Microsoft Sites
29,432
Rakuten Inc
28,547
NTT Group
25,736
FC2 inc.
24,559
Nifty Corporation
22,828
Livedoor
22,538
Wikipedia Sites
21,115
GMO Internet Group
19,314
*Ranking based on the top 100 Japanese properties in October 2007.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top-Gaining Properties for OctoberPropelled by interest in the Ministry of Defense payoff scandal, news sites IZA.ne.jp and JIJI.com both experienced increases in traffic as people sought the latest developments in the story. IZA.ne.jp experienced a 60-percent gain to 8.6 million visitors, making it the top-gaining property for the month, while JIJI.com increased 57 percent to nearly 3 million visitors.
In October, several sports events caused both Nikkansports.com and Sponichi.co.jp to experience an increase in visitation. Driven by Japan’s Daisuke Matsuzaka pitching for the Boston Red Sox in the Major League Baseball World Series, Japan Professional Baseball’s Japan Series and controversy surrounding the Boxing Flyweight World Championship match, Nikkansports.com grew 35 percent to 4.1 million visitors while Sponichi.co.jp rose 12 percent to nearly 2.7 million visitors.
Top 10 Gaining Properties by Japanese Unique Visitors, Age 15+*October 2007 vs. September 2007Total Japan – Home and Work Locations**Source: Comscore World Metrix
Property
Sep-2007
% Change
53,761
0
IZA.NE.JP
5,382
8,632
60
JIJI.COM
1,867
2,926
57
Nintendo Co.
2,156
2,930
36
NIKKANSPORTS.COM
3,066
4,138
35
WALKERPLUS.COM
2,264
2,830
25
OKWAVE.JP
3,400
4,204
24
TBS.CO.JP
3,646
4,365
20
SMARTER.CO.JP
2,803
3,350
NTV.CO.JP
3,536
4,028
14
SPONICHI.CO.JP
2,394
2,693
12
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com