Yahoo! Remains Leading Internet Property in Japan
Grand Prix Sparks Growth to Automotive Sites
Tokyo, Japan, October 25, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its September rankings of the ten largest and fastest growing Internet properties in Japan based on data from the Comscore World Metrix service. The month saw Yahoo! Sites continue to lead the top 10, with Wikipedia Sites jumping one spot to capture the number eight position.
Top 10 Properties for September
Yahoo! Sites remained the top-ranked property in Japan with 40.7 million visitors, while Google Sites experienced a 4-percent gain from August to September and ranked second with more than 32 million visitors. Microsoft followed in third with 30 million visitors (up 1 percent).
“After experiencing a slight decline last month, Google regained its upward trend,” said Maru Sato, Managing Director of Comscore Japan. “Meanwhile, Wikipedia continued to gain traction in the Japanese market, as it posted the largest increase within the top 10 for the second consecutive month.”
Top 10 Properties by Japanese Unique Visitors, Age 15+*September 2007 vs. August 2007Total Japan – Home and Work Locations**Source: Comscore World Metrix
Property
Total Unique Visitors (000)
Aug-2007
Sep-2007
% Change
Total Japanese Internet Audience, age 15+
53,746
53,761
0
Yahoo! Sites
41,075
40,749
-1
Google Sites
30,842
32,047
4
Microsoft Sites
29,700
30,010
1
Rakuten Inc
28,730
28,530
NTT Group
25,319
24,637
-3
FC2 inc.
25,093
24,099
-4
Nifty Corporation
21,889
21,990
Wikipedia Sites
19,586
20,629
5
Livedoor
20,013
19,720
Amazon Sites
17,906
18,350
2
*Ranking based on the top 100 Japanese properties in September 2007.** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top-Gaining Properties for September
Following its recent site redesign and aggressive sponsored link campaign, comparison shopping site Become.co.jp experienced a 72-percent jump to 2.2 million visitors, making it the top-gaining property for the month.
With social networking continuing its rise as a global phenomenon, Fox Interactive Media, which includes MySpace.com, gained 14 percent, reaching 2.5 million visitors for the month.
The Honda and Toyota properties both saw gains with the Formula 1™ Fuji Television Japanese Grand Prix at the end of September. Honda experienced a 41-percent increase to more than 2.1 million visitors, and Toyota saw a 29-percent gain to 2.5 million visitors for the month.
Top 10 Gaining Properties by Japanese Unique Visitors, Age 15+*September 2007 vs. August 2007Total Japan – Home and Work Locations**Source: Comscore World Metrix
BECOME.CO.JP
1,273
2,190
72
BLOGMURA.COM
1,585
2,285
44
Honda
1,521
2,150
41
OKWAVE.JP
2,501
3,400
36
Toyota
1,970
2,534
29
GOO-NET.COM
1,748
2,115
21
ORICON.CO.JP
5,495
6,423
17
Fox Interactive Media
2,173
2,467
14
Matsushita Electric Industrial Co.
2,019
2,277
13
TV-ASAHI.CO.JP
2,523
2,818
12
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Contact:Sarah RadwanickDirector, Regional Product MarketingComscore, Inc. +44 (0) 20 7099 1784worldpress@comscore.com