LONDON, U.K., July 30, 2007 – Comscore, a leader in measuring the digital world, today released the results of their latest study into career-related Internet sites in Europe, based on data from its Comscore World Metrix service. According to the study, sites dedicated to online career resources, job search, and training attracted an average of 51.7 million European visitors per month during Q2 2007.
Monster led the category among European visitors, attracting an average of 7.7 million unique visitors per month. The second most-visited online career resource in Europe was ANPE Sites (the most-visited career site in France) with an average of 2.7 million European visitors per month. JOBCENTREPLUS.GOV.UK (the most-visited career site in the UK) was the third-most-visited career site in Europe with an average of 2.6 million European visitors per month during the quarter.
Bob Ivins, Managing Director, Comscore Europe, commented: “The second quarter of 2007 saw Monster continue its position as the leading career site in Europe, attracting almost 5 million more visitors every month than its nearest competitor. With Easter falling in early April and there being two bank holidays in May, a lull in traffic could perhaps have been expected in Q2, however career sites remained a popular draw for the European online population.”
Top European Career Sites, by Unique Visitors in Europe, Age 15+*Average Monthly Unique Visitors, Q2 2007Total Europe – Home and Work LocationsSource: Comscore World Metrix
Average Monthly Unique Visitors (000) During Q2 2007
Category Reach
(%)**
Total Internet Population – Europe
222,769
--
Career Services and Development Category
51,680
100%
Monster
7,704
15%
ANPE Sites†
2,743
5%
JOBCENTREPLUS.GOV.UK†
2,642
Stepstone
2,463
Bundesagentur für Arbeit†
2,413
5
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.** Percent of Career category users who visited the individual site† Government-run Web site
About Comscore World Metrix
Comscore World Metrix is the first service to continuously measure and report online behaviour on a world-wide basis, providing visitation metrics and demographic characteristics for Web site audiences around the world. With active representation of countries that comprise the vast majority of the global Internet population, World Metrix provides its clients with worldwide Internet population estimates and harmonized online performance metrics based on a consistent methodology across all countries. More than 100 clients subscribe to Comscore’s World Metrix service, including 8 of the top 10 interactive advertising agencies.
About Comscore Comscore, Inc. is a global leader in measuring the digital age. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behaviour and attitudes. Comscore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com