To maximize the relevance and penetration of their advertising campaign, an agency would like to understand what national stations the home improvement retailer shoppers are more likely to watch live + same day.
Comscore TV combines real-world TV viewership information with valuable, advanced HH-level consumer and demo behavior data to provide meaningful transactable metrics.
The Results
The agency identified NHL Network and other sports/news stations had the overall highest affinity to be watched by the home improvement retailer shoppers making a HHI of $50K annually. As a result, the agency reallocated spend to national sports networks.
National - Live + Same Day Index