Monitor brand health and optimize creative rotation strategies to maximize ROI

Comscore Brand Monitor™ is a comprehensive brand and ad tracking platform that allows marketers to connect key performance indicators to sales, so they can more effectively manage their brand strategy.

Brand and ad exposure data is available for TV, digital, CTV, social and print. Comscore Creative Evaluation™ assesses the impact of ad creatives and messaging on consumers’ brand preferences, identifications, emotions, and perceptions.

Cross-Platform Brand and Ad Insights

Quantify the branding impact of ads delivered across desktop, mobile, TV, CTV, radio, print, out-of-home and cinema.

Strong Sales Correlation

Leverage trusted Comscore Validated Campaign Essentials (VCE) data to inform measurement results.

Competitive Analysis

Leverage unique multi-touch attribution for sophisticated analysis as well as traditional lift methods, including exposed/control.

Beneficios principales

For Agencies & Advertisers For Publishers

Utilize a single, cost-efficient platform that combines brand and ad tracking data and insights.
Relate meaningful changes in brand equity to business performance and advertising exposure to inform future strategy.
Leverage a customizable design to account for individual brand and ad strategies, yielding a better return on the research investment.

Increase value add for your advertiser clients by optimizing media spend to drive stronger results.
Demonstrate placement benefits and compare lift performance relative to competitors.
Drive thought-leadership by helping to increase depth of user brand preferences.

Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results.
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

Conoce a los Expertos

Michael Hulfachor

Senior Vice President, Brand Health

As Senior Vice President of Comscore Brand Health, Michael has spent over 15 years in the brand health and creative testing space. He is responsible for leading Comscore’s Advertising Effectiveness and Brand Insights business across all industries.

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Rachel Day

Vice President, Consumer Brand Health

As Vice President of Comscore Brand Health, Rachel has spent 20 years advising clients on how to produce effective advertising, optimize creative in-market, and improve the health of their brands. She manages several industry-leading account relationships and leads business development for the Comscore Brand Health Vertical.

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