(Des)activar la navegación
Productos
Publicidad
Mida y evalúe la publicidad en las diferentes plataformas
CTV
Connect the dots for CTV across all screens
Audiencia digital
Mida las audiencias digitales de todos los contenidos
Impacto de Marketing
Mida y maximice la efectividad del marketing
Películas
Maximizar el rendimiento de la taquilla
Activation
Activar targets accionables
Social
Television
Get a complete view of television audiences
Solutions for
Automotive
CPG
Medios Digitales
Financial Services
Gaming
Local Media
Farmacéutica
Política
Retail
Tecnología
Viajes
Prensa y eventos
Visión general
Market Rankings
Blog
Presentaciones y libros blancos
Eventos
Centro de Preferencias de Comunicación
Sobre Comscore
Visión general
Socios de Confianza
Sala de Prensa
Leadership
Relaciones con los inversionistas
Asociados
Locations
Privacy
Seguridad
Acreditaciones, certificaciones e auditorías
Carreras
Visión general
Vacantes
Español (España)
English
Deutsch
Español (América Latina)
Français
Italiano
Português
Entrar
My Comscore Home
Comscore TV
OnDemand Essentials
Box Office Essentials
International Box Office Essentials
Shareablee
Contáctenos
Infografía
- 29 de noviembre, 2016
German travel shoppers: The multiple stops for a bargain hunt
The German online travel audience continues to grow, with even desktop witnessing a 3% increase in Unique Visitors since June 2015. Across all devices, 56.4 million unique visitors made more than 196 million visits across all sites in the category. As more users turn to digital channels, the competitive overlap has grown significantly, increasing the need for advertisers to keep their brands front of mind throughout the consideration period.
Key Insights:
In October 2016, more than a quarter (29.3%) of the German travel category audience visits 2 or more category sites on desktop in a month – higher than in other competitive areas such as Newspapers (24%) or Apparel Retail (17.4%).
This level of competition is intensified in prime planning periods, rising to more than a third (33.6%) of consumers in January 2016.
Among the top 10 German desktop travel sites, Opodo.de shared the most of their consumers (63.4% also visited Fluege.de), while Bahn.de has a comparatively loyal audience, with an average of 10.4% visiting any of the top 10 German desktop travel websites.
Ads influence the booking process. On mobile, half of the German Travel audience recalls seeing a browser or app advert, and a quarter of interacted using a QR / Bar code, from which 16% used it to get product information.
Más sobre
Ad Impressions
Travel
×