Halloween and October Festivities See Six Retail Subcategories in the Top 10Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown
RESTON, VA, November 22, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the Comscore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines.
Table 1
Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only) October 2013 vs. September 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Total Unique Visitors (000)
Sep-13
Oct-13
% Change
Total Internet : Total Audience
225,271
225,241
0
Retail – Mall
14,079
22,729
61
Retail – Flowers/Gifts/Greetings
18,149
23,935
32
Travel – Car Rental
5,924
7,698
30
Business/Finance – Taxes
4,750
5,889
24
News/Information – Politics
48,936
59,267
21
Retail – Toys
15,282
17,354
14
Retail – Fragrances/Cosmetics
12,637
14,098
12
Lifestyles – Beauty/Fashion/Style
55,793
61,661
11
Retail – Jewelry/Luxury Goods/Accessories
17,235
18,735
9
Retail – Food
14,828
16,018
8
Table 2
Comscore Top 50 Properties (Desktop Only) October 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Rank
Property
Unique Visitors
(000)
1
Yahoo Sites
195,754
26
TWITTER.COM
38,608
2
Google Sites
194,102
27
YELP.COM
38,210
3
Microsoft Sites
177,505
28
WebMD Health
37,178
4
Facebook
141,422
29
TUMBLR.COM*
36,263
5
AOL, Inc.
120,162
Federated Media Publishing
36,195
6
Amazon Sites
109,957
31
Adobe Sites
34,993
7
Glam Media
95,223
New York Times Digital
33,955
Wikimedia Foundation Sites
87,512
33
YP Local Media Network
33,240
CBS Interactive
80,797
34
Fox News Digital Network
32,718
10
Turner Digital
79,978
35
WORDPRESS.COM*
31,357
Apple Inc.
73,360
36
Meredith Digital
30,647
eBay
69,559
37
Everyday Health
29,707
13
Ask Network
68,339
38
T365 - Tribune
29,664
Comcast NBCUniversal
63,534
39
NETFLIX.COM
29,221
15
About
61,365
40
Conde Nast Digital
29,197
16
Gannett Sites
58,703
41
Time Warner (Excl. Turner/WB)
29,188
17
Weather Company, The
53,250
42
Disney Online
27,807
18
Demand Media
52,180
43
AVG Technologies
26,723
19
Linkedin
51,149
44
The Washington Post Company
25,795
20
craigslist, inc.
45,109
45
AT&T, Inc.
25,713
Answers.com Sites
45,082
46
NetShelter Technology Media
25,686
22
Viacom Digital
43,570
47
Target Corporation
25,551
23
ESPN
42,360
48
PINTEREST.COM
25,322
Hearst Corporation
39,873
49
TechMedia Network
25,215
25
Wal-Mart
39,785
50
IDG Network
24,847
Table 3
Comscore Ad Focus Rankings (Desktop Only) October 2013 Total U.S. – Home, Work and University Locations Source: Comscore MMX
Top 30 Syndicated Ad Focus Entities
Top 20 Ad Networks/Buy Side Networks
Unique Visitors (000)
% Reach
100.0
AddThis
219,010
97.2
Google Ad Network**
213,751
94.9
ShareThis
197,356
87.6
Advertising.com**
209,109
92.8
86.9
AT&T AdWorks**
193,427
85.9
Google
185,438
82.3
Real Media Group - 24/7 Access**
192,052
85.3
Outbrain
166,547
73.9
Microsoft Media Network US**
183,688
81.6
FACEBOOK.COM
138,973
61.7
Casale Media - MediaNet**
183,270
81.4
YOUTUBE.COM*
131,669
58.5
ValueClick Networks**
178,779
79.4
53.3
RadiumOne**
176,314
78.3
MSN
110,273
49.0
Genome from Yahoo**
174,089
77.3
42.3
Collective Display**
169,884
75.4
AMAZON.COM*
91,961
40.8
Burst Media**
169,560
75.3
Bing
83,772
37.2
Cox Digital Solutions - Network**
161,458
71.7
30.3
Exponential - Tribal Fusion**
160,511
71.3
Windows Live
64,479
28.6
Federated Media Publisher Network**
152,954
67.9
27.2
Specific Media**
150,804
67.0
Blogger
60,046
26.7
Rocket Fuel**
131,674
26.1
Undertone**
124,361
55.2
23.2
Vibrant Media**
122,818
54.5
22.7
Adconion Media Group**
122,476
54.4
Weather Channel, The
48,537
21.5
PulsePoint**
104,027
46.2
CNN
45,740
20.3
20.0
Top DSP/SSP/Ad Exchange Entities
APPLE.COM
44,216
19.6
Rubicon Project REVV Platform**
217,079
96.4
5min Media Platform
43,068
19.1
Fulcrum5**
182,497
81.0
18.8
engage:BDR**
136,142
60.4
CBS News
40,613
18.0
17.1
17.0
16.5
IMDb
37,165
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in September. For instance, Yahoo! Sites was seen by 87.8 percent of the 225 million Internet users in September. * Entity has assigned some portion of traffic to other syndicated entities About Comscore MMXComscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies. About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com