RESTON, VA, March 19, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the search marketplace. February 2008 saw Americans conduct nearly 10 billion core searches, representing a 6-percent sequential decline in activity versus January, primarily a result of the shortened month.
February 2008 U.S. Core Search Rankings
In February, Google Sites extended its share of core searches to 59.2 percent, up from 58.5 percent the previous month. Yahoo! Sites ranked second with 21.6 percent, followed by Microsoft Sites (9.6 percent), AOL LLC (4.9 percent), and Ask Network (4.6 percent).
Comscore Core Search Report*February 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Core Search Entity
Share of Searches (%)
Jan-08
Feb-08
Point Change
Feb-08 vs. Jan-08
Total Core Search
100.0%
0.0
Google Sites
58.5%
59.2%
0.7
Yahoo! Sites
22.2%
21.6%
-0.6
Microsoft Sites
9.8%
9.6%
-0.2
AOL LLC
4.9%
Ask Network
4.5%
4.6%
0.1
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 9.9 billion searches at the core search engines, representing a 6-percent decline versus January. Each of the five core search engines experienced search query declines as a result of February being a seasonally soft month for overall search activity. Google Sites saw more than 5.8 billion core searches, followed by Yahoo! Sites with 2.1 billion, and Microsoft Sites with 953 million.
Search Queries (MM)
Percent Change
10,492
9,882
-6%
6,139
5,855
-5%
2,332
2,136
-8%
1,030
953
-7%
514
488
475
450
February U.S. Expanded Search Rankings
In the February 2008 analysis of the Top 50 properties worldwide where search activity is observed, Google Sites led with 7.4 billion searches. Yahoo! Sites ranked second with 2.3 billion searches, followed by Microsoft Sites (984 million), and AOL LLC (864 million).
Comscore Expanded Search Query ReportFebruary 2008Total U.S. – Home/Work/University LocationsSource: Comscore qSearch 2.0
Expanded Search Entity
Total Expanded Search
14,595
13,806
7,735
7,390
-4%
Google
6,181
5,917
YouTube/All Other
1,554
1,473
2,456
2,262
Yahoo!
2,427
2,234
All Other
29
28
-3%
1,060
984
MSN-Windows Live
1,024
952
Microsoft/All Other
36
32
-11%
903
864
AOL
522
493
MapQuest/All Other
381
371
eBay
467
480
3%
477
452
Ask.com
286
283
-1%
MyWebSearch.com/ All Other
191
169
-12%
Fox Interactive Media
384
337
MySpace
376
330
8
7
-13%
Craigslist.org
256
239
Amazon Sites
167
139
-17%
Facebook.com
109
103
To request more information on Comscore qSearch 2.0, please visit http://www.comscore.com/contact
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com