Back to School Rush Boosts Traffic to Online Retail Properties
ProSiebenSat1 Sites Breaks into Top Ten Online Properties in Germany
LONDON, UK, OCTOBER 30, 2007 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its report on the top Internet properties and fastest growing properties in Germany for September, based on data collected through the Comscore World Metrix audience measurement service.
Google was the most visited property in Germany with 23.2 million unique visitors age 15 or older, reaching 70 percent of the total German Internet audience. Google was followed by eBay, which last month overtook Microsoft Sites to become the second most visited property from within Germany. The online marketplace served 17.7 million unique visitors in September, having grown 2.1 percent from the previous month.
Boosted by back-to-school shopping at the beginning of the month, online retail sites proved particularly popular in September. One such site, Otto Gruppe, was the fastest growing of the Top 10 German properties, increasing total traffic by 8.8 percent to 13.7 million unique visitors. It was joined by Arcandor AG, a property which controls a number of online retail channels including Quelle.de and Neckermann.de.
Bob Ivins, EVP of International Markets at Comscore, observed: “With the German summer holiday coming to a close and the coinciding back-to-school rush beginning, online retail sites performed well in September. As we move into the winter months, it will be interesting to see if the online retail sector can carry this momentum into the Christmas shopping season.”
Following their acquisition of a 70 percent share in MyVideo.de, a German video sharing site that received traffic of 8.3 million unique visitors from within Germany in September, ProSiebenSat1 Sites became the eighth largest property in Germany. The property, which represents the online presence of Germany’s largest commercial TV broadcaster, attracted 13.3 million unique visitors in September.
Top 10 German Online PropertiesRanked by Number of German Unique VisitorsSeptember 2007 vs. August 2007Total Germany, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
Property
Total Unique Visitors (000)
% Reach September 2007
August 2007
September 2007
% Change
Total German Internet Audience
32,991
33,174
1%
100%
Google Sites
23,146
23,216
0%
70%
eBay
17,361
17,730
2%
53%
Microsoft Sites
17,189
17,133
52%
Time Warner Network
15,495
15,655
47%
United-Internet Sites
15,627
15,581
Otto Gruppe
12,619
13,724
9%
41%
Wikipedia Sites
12,840
13,433
5%
40%
ProSiebenSat1 Sites
13,397
13,284
-1%
T-Online Sites
12,477
12,782
39%
Arcandor AG
12,012
12,138
37%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
The fastest growing property in Germany in September was online retail site, Yatego GmbH. The site grew 33 percent to reach 2.6 million unique visitors. It was joined by two popular consumer electronics sites, Apple Inc. and Sony Online. Apple Inc. grew 22 percent to reach 4.5 million unique visitors – a sign that the forthcoming European release of the Apple iPhone (due for November) is being eagerly awaited in Germany. Meanwhile, traffic to Sony Online increased 15 percent in September to reach 1.7 million unique visitors.
Axel Springer Verlag was the largest of the fastest growing properties in Germany. The online media property, which controls a variety of media channels including Computerbild.de and Rollingstone.de, grew 16 percent to reach 5.9 million unique visitors.
Another notable gaining property was WordPress, a blogging site that provides downloadable software for Internet bloggers. The site grew 32 percent in September to reach 2.7 million unique visitors, which is consistent with the site’s Europe-wide trend, where it grew 27 percent to reach 21.6 million unique visitors.
Top 10 German Gaining PropertiesRanked by German Unique VisitorsSeptember 2007 vs. August 2007Total Germany, Age 15+ – Home and Work Locations*Source: Comscore World Metrix
Aug 2007
Sep 2007
% change
Yatego GmbH
1,941
2,585
33%
WordPress
2,049
2,706
32%
Apple Inc.
3,719
4,543
22%
GULLI.COM
2,367
2,878
Zylom
1,681
1,984
18%
FUNPIC.DE
2,848
3,314
16%
RapidShare AG
2,995
3,485
Axel Springer Verlag
5,067
5,873
auFeminin.com Network
2,233
2,584
Sony Online
1,460
1,685
15%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com