With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.
On broadcast networks, it was all about the NBA Finals on WFAA (ABC.) Despite the Dallas Mavericks not making a Finals appearance, DFW residents still tuned in and earned a live HH rating of 10.5 for the series. On cable networks, FOX News Channel had a strong week, earning all five positions in our weekly cable series ranking. At the top of this list was Jesse Waters Primetime, which pulled in an average live household rating of 1.5 for the week.
FOX News Channel’s success translated over to the cable network ranking as well, earning the number one position for the week with an average live household ranking of 1.0. On the broadcast side, KDFW (FOX) earned the number one position for the week with an average live household rating of 2.8.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NBA FINALS
WFAA (ABC)
W, F
10.5
234.6K
2
News 8 at 6p Saturday
S
7.2
160.8K
3
News 8 at 5 p.m. Saturday
6.9
152.4K
4
News 8 Update at 10
M, T, W, R, F, S, U
6.3
140.6K
5
News 8 at 5:30
U
6.1
136.0K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
Network:
Average Audience (TV)s
Jesse Watters Primetime
FOX News Channel
M, T, W, R, F
1.5
34.4K
The Five
M, T, W, R, F, S
33.3K
Special Report with Bret Baier
1.4
31.8K
America's Newsroom
1.2
27.1K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.
KDFW (FOX)
2.8
63.0K
2.7
61.1K
KXAS (NBC)
2.2
49.6K
KTVT (CBS)
2.1
46.7K
KUVN (Univision)
0.9
19.6K
FNC (FOX News Channel)
1.0
21.5K
MSNBC
0.5
10.2K
ESPN
0.4
9.9K
S1DF (Spectrum News 1 - Dallas-Ft.Worth)
9.8K
CNN
8.7K
Demographics:
Consumer Habits:
Age: 55+
PGA Golf Fan
Household: No Children Present
Fishing Enthusiast
Residence: Owns Home
Verizon Customer
Source: Comscore TV, Preliminary Data, Jun. 5-11, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
KDFW FOX 4 News
159.7K
527
WFAA ABC 8
59.3K
566
KXAS - NBC DFW
43.4K
488
KTVT - CBS DFW
28.6K
308
Noticias 23 Dallas
20.2K
470
Source: Comscore Social, PowerRankings, Jun. 5-11, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only