2024 State of Gaming Report
Tablet Audience Nearly 3x as Likely to Watch Video as Smartphone Users
It’s Time to Change the Discussion on Measuring Facebook Effectiveness
Surviving the Upfronts in a Cross-Media World
In this report, Comscore provides an actionable guide for success in this year’s TV and digital upfronts. The report details the rise of online video and a current portrait of the content and ad viewi...
Online Shopping Customer Experience Study
Improving Product Returns Presents Biggest Opportunity for Retailers
Smartphone Shoppers: Top 10 On Device Purchase Categories
Nearly 19 million Americans made a purchase on their smartphone during the three-month average period ending April 2012, representing 17.4% of U.S. smartphone owners.
Trends for Asia Online Retail
State of US Online Retail Economy Q1 2012
Facebook: Around the World in 800 Days
Magid Abraham talks about Facebook Inc.
Social Media Delivers Valuable Exposure for Presidential Campaigns
Despite its Declining Importance for Many Display Campaigns, the Click Rema...
Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...
Apps Account for 4 in every 5 US Mobile Media Minutes
Ask the Expert: Comscore VP Anne Hunter
Political Candidates Use Different Strategies to Engage Voters Through Digi...
Digital Advertising Develops Presidential Candidate Brands and Engages Vote...
Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling