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Digital Analytics Association LA Symposium: Marketing to the Multi-Platform...

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, Comscore Digital Analytix® vice p...

Marketing to Millennials: 5 Things Every Marketer Should Know

Millennials, defined for the purposes of this analysis as adults ages 18-34, are an extremely unique demographic segment with digital media consumption habits that vary greatly from older generations....