More Insights

Users Engage with Major Social Networks Predominantly via Mobile

Comscore Video Measurement Leading the Upfronts

Smartphone Market Led by Android in Software, iPhone in Hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Andr...

Putting the Digital Advertising Future into Focus: A Q&A with Anne Hunter

2014 U.S. Digital Future in Focus

Lifting of MRC Advisory on Digital Ad Viewability Signals New Era of Accoun...

This morning, the MRC announced it has officially lifted its advisory on viewable impressions for display ads. This is an important milestone for the digital advertising market as it green-lights the...

Comscore in Journal of Advertising Research on Topic of Social Media Effect...

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

Consumers' Multi-Media Path to Purchase

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digi...

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

Social Media Monetization in a Mobile First World

The Multi-Platform Majority is Here to Stay, and What This Means for Your W...

Comscore’s Approach to Capturing Value from Big Data Showcased in MIT Case...

A Commitment to Transparency

Winter Olympics 2014 - The Road to Sochi

Comscore’s Participation in 2014 Data Privacy Day

Succeeding with Viewable Impressions and Audience Guarantees