More Insights

Non-Human Traffic: Why it Matters and Why You Should Care

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Everywhere you turn, you’re bound to see someone using a mobile device like a smartphone or tablet. But today, mobile is about so much more than sending a text message or reading the latest issue of N...

Measurement of Fraudulent Traffic Must be Stricter

Which Social Networks Have the Most Engaged Audience?

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

Last week Comscore released our annual U.S. Digital Future in Focus report, highlighting the key trends in digital for 2014 with an eye towards what they mean for the coming year. If there continues t...

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

2015 U.S. Digital Future in Focus

Visa Checkout: The Right Choice for Online Retailers

The Dress: A Case Study of Flash Crowds and Invalid Traffic

A Digital Update, By the Numbers

Mobile commerce growth 'on fire'

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video...

Moms' Online Mobile Behavior

Memorable Mom in Movies & TV Everywhere

Lights, Sirens, Action!

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad E...

Time spent online by the numbers