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Multi-Platform Media Planning in Practice

THIS could boost ad spending

Empowered Shoppers Propel Retail Change

Today’s empowered shoppers are propelling retail change. To stay competitive, retailers must continually monitor customer preferences along the full path to purchase. For the fourth year in a row, c...

Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...

Join Us: Reach the Right Audiences, Faster with Comscore vCE in Google Doub...

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shift...

It's Make it or Break it Time for the Fall TV Season

Today's Digital Consumer

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

The Future of TV: Audience Lift and Audience Shift

Famous Family Movies

How do Political Ads add Up?

Comscore and Rentrak to Merge, Creating Leading Cross-Platform Measurement...

The Rise of the Super Viewer and Why Advertisers Should Care

Push Play: Is your video strategy driving results or stuck on “Pause"?

Good News for Digital Publishers: Audiences Are on the Rise Thanks to Mobil...

Venmo, BuzzFeed, Tinder and Snapchat Among The Top 20 Apps with Highest Con...