More Insights

Real Estate Trends Online

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

There’s been quite a bit of industry debate recently about what are the right metrics to enable cross-media comparability of TV and digital. During the Upfronts/Newfronts season, many digital video pr...

Fail Early and Fail Often: What Data Reveals about Social Success in 2016

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Roku Leads OTT Streaming Devices in Household Market Share

Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles,...

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Home Sweet Digital Home

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Home Improvement and DIY

Comscore Q1 2016 Advertising Benchmarks

State of the U.S. Online Retail Economy in Q1 2016

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

U.S. News Consumption

Kantar and Comscore expand upon partnership, add SimilarWeb

Understanding CNN’s Unduplicated Cross-Media Audience Footprint

The CNN Cross-Media Report