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How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

No time of the year is more competitive for retailers than the holiday season. With such concentrated advertising and buying activity, winning the hearts and minds of consumers is a challenge – but th...

YouTube Tune-In Study Shows Ad Recency and Frequency Correlate with Viewers...

We recently conducted a set of studies for YouTube on behalf of cable TV advertising partners to determine the extent to which YouTube video ad exposure correlates with increases in TV viewership for...