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Comscore and IRI Partner to Reinvent Contextual Targeting with the Launch o...

Fast Facts: Content Mentioning the NFL Draft

The 2022 NFL Draft took social media by storm as teams, media companies, publishers, influencers, and fans shared their opinions on the picks. This infographic shares the essential topline metrics to...

The Best (and Worst) Times for Sports Brands to Post on Social Media

Managing the Transition to a Multi-Currency Market

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Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.

Using Advanced Audiences to Drive Automotive Wins

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?

National Broadcast TV Trends: Viewership Analysis Heading Into 2022

March is Madness in the State of Illinois

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S.S. Rajamouli - An exclusive interview with the famed director of "RRR!"

Fast Facts: Content Mentioning the Masters® Tournament

NCAA Basketball Tournament Sparks Marketing Madness

Inside the race to create a better cross-channel currency for CTV

What even is... CTV?

The Weekend Update - April 1 2022

NCAA Men’s Basketball Scores Big on Social Media & Local TV