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The Physics of Online Advertising

Comscore’s paper “Whither the Click”, which reveals the significant positive impact of display ads even when there’s no click, is being published in this month's issue of the Journal of Advertising Re...

Introducing Media Metrix 360: The Next Generation of Audience Measurement

"Introducing Media Metrix 360: The Next Generation of Audience Measurement," presented on June 1, 2009 by Comscore CEO and Co-Founder Magid Abraham at Federated Media's 2009 CM Summit NY.