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The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertis...

By the Numbers: Online Video Consumption in Asia

Across much of Asia and the world, online video consumption has become nearly synonymous with Web usage. Of the six markets in the Asia-Pacific region currently reported in Comscore Video Metrix, near...