More Insights

Share of Display Ad Impressions by Top Publisher Category in 2010

Social Networking publishers were responsible for 34 percent of the display ads served in December 2010, an increase of 11 percentage points from the previous year. Portals served 17 percent of displa...

Scoring with Super Bowl Advertising: Why Google’s “Parisian Love” Was One o...

Super Bowl ads are known as the pinnacle of creativity and entertainment in advertising. Given their vast reach among an audience eager to see and hear what advertisers have to say, the Super Bowl pro...