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This year, the Advertising Research Foundation (ARF) is celebrating its 75 year anniversary. Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agen...

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As digital advertising continues to grow in both importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. Through Comscore’s extensive resea...

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Facebook is Nr.1 Social Network in 15 of 18 European Markets

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Groupon Contributes to Significant Growth for Coupon Sites in Europe

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Top Mobile Activities in the U.S., EU5 and Japan

Mind the GRP

Comscore in Support of Web Analytics Association Code of Ethics