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'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Comscore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the pai...

Tablet Users Skew Older and Towards Upper Income Households

A demographic analysis of U.S. tablet users found that the heaviest audience concentration was between the ages of 25-44, accounting for 45.8 percent of users. Compared to smartphone owners, tablet us...