Comscore MMX Releases Top 50 Web Ranking for July

The Simpsons Movie Promotion Sparks Growth to Burger King Site making it the Top Gaining Property for July
Summer Vacation Season Continues to Spur Traffic to Travel Sites for the Third Consecutive Month
Top Nine Properties Unchanged in Top 50 Ranking; Viacom Digital Replaces Apple Inc. to Take Number Ten Spot

RESTON, VA, August 17, 2007 – Comscore MMX (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.

The Simpsons Movie Spurs Immense Growth to Burger King Site

As the top gaining property for the month, Burger King experienced a 774-percent increase to 4.2 million visitors. The tremendous jump in traffic was attributed to tie-ins with the recently-released The Simpsons Movie.

Summer Movie Season Drives Traffic to Ticket Sites

With the July release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites propelled the tickets category up 12 percent to 44.9 million visitors for the month. Moviefone gained 2 percent to 13.7 million visitors, while Fandango.com experienced a 62-percent increase to 10.2 million visitors and Movietickets.com saw a 107-percent increase to 6.7 million visitors for the month.

Summer Vacation Continues to Boost Traffic to Travel Sites in July

As vacation season continues, travel-related sites once again enjoyed solid growth for the month. The car rental category increased 15 percent to nearly 7 million visitors making it the top gaining category for July. Enterprise.com led the category with 3.3 million visitors (up 41 percent) followed by Avis Budget group with nearly 3 million visitors (up 14 percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise sites also saw significant gains for the month, reporting a 13-percent increase to 12 million visitors. Amtrack.com led the category with 2.5 million visitors (up 32 percent), followed by Vacationstogo.com with 2.4 million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million visitors (up 7 percent).

Job Search Sites Experience Growth

In contrast to vacation planning some Americans were in pursuit of a job in July, boosting traffic to job search sites by 11 percent to reach 17.2 million visitors for the month. The category was led by CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent), followed by Monster.com Job Search with 5.5 million visitors (up 6 percent) and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).

Top 50 Properties

July saw the top nine properties remain unchanged from their June ranking, while Viacom Digital moved up two spots to number 10 attracting more than 43 million visitors. Glam Media jumped five positions to number 34, drawing nearly 21 million visitors in July, and Facebook.com grew 9 percent in unique visitors, moving up three spots to claim number 17 in the ranking.

Top 50 Ad Focus Ranking

In July, Advertising.com remained atop the Ad Focus Ranking, reaching 88 percent of the more than 180 million Americans online. Google Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. Mapquest and Kontera also entered the ranking in July at positions 32 and 38, respectively. Finally, Interclick experienced a seven spot increase to number 22, reaching 41 percent of Americans online.

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*Ranking based on the top 250 properties in July 2007

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Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in July.For instance, Yahoo! was seen by 73 percent of the more than 180 million Internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

About Comscore MMX

Comscore MMX, a division of Comscore, Inc., provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given Comscore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. Comscore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, Comscore measures what matters across a broad spectrum of behavior and attitudes. Comscore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. Comscore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Sarah Radwanick
Director, Regional Product Marketing
Comscore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com