- May 17, 2016

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Josh Chasin
Josh Chasin
Principal
KnotSimpler

Download now

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens.

In this presentation, Josh Chasin, Comscore Chief Research Officer shared best practices and real examples for multi-channel media planning, including:

  • Why key trends drive the need for new measurement assets
  • How precision requires scale … but big data is not an end game
  • That cross-platform audience measurement is now a team sport

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

Request a demo