Event: Masterclass Programmatic Trading - May 23, 2014

Transparency & Data Branding in the Age of Programmatic Buying

Speaker: Scott Joslin, VP International Advertising Effectiveness. Comscore Inc.

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.

This presentation covers several topics including:

Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
In-flight optimization of programmatic media plans dramatically increases ROI

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.