- June 5, 2014

The Next Generation of Media Measurement: How Better Metrics Enable Online Branding in the UK

Paul Goode
Paul Goode
SVP Strategic Partnerships

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In this presentation, given at the XXII Chilean Congress of Marketing 2014, Paul Goode, Marketing SVP for APAC, EMEA and LATAM, covers the following topics in digital media:

  • The ingredients of digital success in the UK.
  • The evolution of digital media.
  • Better digital planning.
  • Why clicks are at best an incomplete metric and are at worst a misleading one.
  • What can amplify the effect of an ad?

In addition, there are many questions regarding Viewability and Comscore has gathered the data to help answer some of the questions that advertisers, agencies and publishers are facing today.

Learn about consumer behavior across the variety of platforms and devices used today and how person-centric measurement can result in better digital planning.