Event: Comscore Webinar - November 11, 2010

The State of Online Life Insurance in 2010

Speaker: Susan Kleinman, Director, Insurance Solutions

Understanding consumer online behavior and competitor online strategies has never been more important for life insurance companies, whether looking to generate new leads, write new business, steal market share from competitors or simply improve the customer experience.

During this session, we review the following trends in online life insurance:

Visitation to major life insurance companies, lead generators, and online agencies
Online quoting for life insurance
What life insurance companies are doing in mobile and social
Online display advertising for life insurance
Consumer search behavior
Advertiser search strategies