- April 4, 2013

Nearly 2 in 3 Dutch Internet Users visit Banking Sites

155 million internet users in Europe accessed a banking website via their PC in February 2013 and spent an average of 35.8 minutes per visitor on these sites. Out of the 18 European markets analysed, Netherlands tops the rankings with 64.3 percent of the Dutch internet audience visiting a banking website at least once during the month.

France and Finland take second and third place with 58.1 percent and 55.1 percent reach respectively, followed by Sweden with 54.3 percent and the UK with 53.3 percent. The average reach of banking websites in Europe lies at 38.2 percent. Switzerland concludes the rankings with only 16.7 percent of Swiss internet users banking online in February 2013.

Reach of Banking Sites in Europe