The Solution
The client utilized the results of the study to analyze granular keyword data for consumer searches, both on Google and on Retailer sites, including how consumers used retailer search vs. browse upstream of their purchases.
Study Design
Identify key digital touchpoints with which consumers interact along their journey that impact downstream purchase decisions.
Touchpoint Analysis
Analyze the consumer path to purchase, including insights on conversion by brand, cross-shopping/research, first and last behaviors, duration of research, and more.
Advanced Analytics
Employ complex algorithms to uncover patterns in consumer research such as total time on path, number of touchpoints, and timing of touchpoint interaction.