- 31 outubro, 2023

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore, MD

Local TV Snapshot: Oct. 16-22, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Baltimore, MD
Hours of TV Viewed: 45.4 Million
TV Households: 936,209
National Rank: #26

Overview:

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.

Amongst broadcast series, it was Sunday afternoon football on WBFF (FOX) that took the number one position thanks to an impressive 30.0 rating. However, in this week’s network ranking it was WJZ (CBS) that took the top spot, earning an average live household rating of 3.5.

On cable, Monday Night Football on ESPN earned the number one position in this week’s series ranking thanks to a live rating of 6.2. However in this week’s cable network ranking it was FOX News Channel (FNC) that took the number one spot with an average live household rating of 1.1 throughout the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on Fox Single

WBFF (FOX)

U

30.0

281.2K

2

FOX NFL Sunday Pregame

WBFF (FOX)

U

22.9

214.5K

3

CBS NFL National

WJZ (CBS)

U

20.7

193.5K

4

NFL on FOX Post Gun

WBFF (FOX)

U

20.7

193.3K

5

CBS NFL National Post Gun

WJZ (CBS)

U

20.2

188.7K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Baltimore, MD Market, Week of Oct. 16-22, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Monday Night Football

ESPN

M

6.2

58.0K

2

MLB on FS1 Postgame

FOXSP1 (FOX Sports 1)

F

4.3

40.6K

3

Monday Night Kickoff

ESPN

M

4.3

40.2K

4

MLB NLCS

TBS (Turner Broadcasting System)

M, T, F, S

3.8

35.9K

5

Monday Night Postgame

ESPN

M

3.7

34.9K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Baltimore, MD Market, Week of Oct. 16-22, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WJZ (CBS)

3.5

32.7K

2

WBAL (NBC)

3.3

30.5K

3

WBFF (FOX)

2.8

26.3K

4

WMAR (ABC)

1.1

10.5K

5

WNUV (The CW)

0.6

5.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Baltimore, MD Market, Week of Oct. 16-22, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.1

10.8K

2

MSNBC

0.8

7.9K

3

CNN

0.8

7.3K

4

TBS (Turner Broadcasting System)

0.7

6.7K

5

ESPN

0.7

6.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Baltimore, MD Market, Week of Oct. 16-22, 2023, US.

Network Persona Spotlight: WJZ (CBS)

Demographics:

Interests & Habits:

Age: 55+

Verizon Customer

Household: No Children Present

MLB Baseball & NFL Football Fan

Residence: Rents Home

NASCAR Enthusiast

Source: Comscore TV, Preliminary Data, Oct. 16-22, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WBAL-TV 11 Baltimore

55.3K

693

2

WMAR-TV - abc2news.com

55.3K

471

3

WJZ-TV - CBS Baltimore

41.8K

780

Source: Comscore Social, PowerRankings, Oct. 16-22, 2023, US.
*Disclaimer: Data Pulled 10/30/2023; All preliminary data should be used for directional purposes only