The Solution
Comscore leveraged our Plan Metrix solution to showcase that the station's audience is the top digital choice among their competitors to reach auto intenders, and that the station's audience aligns with their auto buying segments. Our MMX-MP solution was leveraged to show the station's exclusive audience compared to auto info sites. The station can provide auto dealers with additional reach on digital, as they maintain an audience that is not found on top auto information sites.
TV Station defines target audience and competitive set to align with key objectives within reporting.
- Help local dealerships sell EVs to auto intenders
TV Station sets-up MMX Multi-Platform and Plan Metrix reporting on auto intenders, their purchase behavior and psychographics.
TV Station reaches out to local dealerships showcasing insights into the automotive market and their reach into an incremental audience, leading to a partnership.
